The Latest South Orange County Chamber Of Commerce Meeting Featuring Dave Linden, Coordinater of Largest Mixer Events

The latest south Orange County Chamber of Commerce meeting featured Dave Linden who runs Orange County’s and Los Angeles’ Largest Mixer speaking. Dave gave all of those in attendance some awesome trade show notes.

• The first thing he recommended is that you arrive early to your tradeshow in order to tie up loose ends and to network with other vendors.
• Dave emphasized that it’s important to eat before the tradeshow begins and not during. Not only does eating during meetings with people come off as unprofessional but it’s distracting as well. If you plan on eating you have another reason to arrive at the tradeshow early.
• Next Dave spoke about the importance of standing at your exhibit. He stressed that it’s incredibly important to not sit at your exhibit and that instead you should be standing, interacting with people, and networking. Dave says to ask yourself “are you paying to sit there”?
• Another thing you want to avoid when you’re working your exhibit is talking on your cell phone. While it may be tempting to take that lead right away you don’t want to jump on the phone in front of other people it’s extremely rude and unprofessional. If you must make a phone call walk away from your booth to do so but only if you have another individual to watch your exhibit for you.
• Come to trade shows with a goal in mind. If you pay money to set up an exhibit there you should enter knowing what you want to accomplish. Don’t just wing it.
• Dressing appropriately as something that Dave really put an emphasis on. He stated that you don’t need to wear a suit but that you should consider wearing company branded clothing or colors to make your booth seem even more professional.
• Dave next spoke about following up with those business cards you collected. Put candidates in your database and on your follow campaign and then get to it!
• Dave spoke briefly about blogging and how it’s important to blog both before and after the event. If you own a Facebook or Twitter account you should utilize those as well.

One they’ve completed speaking about the basics he stated some specifics. They were:

• Keeping your goals in mind during a tradeshow will make it really hard to fail whereas if you’re all over the place with multiple goals without focus your going to confuse people.
• Have a juicy sales pitch. Strategize your wording so that you can knock it out of the park.
• Have a showstopping item in your exhibit. Doing so will cause people to stop by your exhibit because everyone will want to be part of your fun. These can be cookies, chocolate fountain, a UFO, or anything else you can imagine.
• Dave urged everybody in attendance to utilize impressive banners of their exhibits. Banners should make sense in 3 seconds or less and have fantastic and eye-popping graphics. This is extremely important when dealing with the crowds because not everything will catch the bystanders eye. You can also get an 8 foot tablecloth and use that as a banner or stand banners up when you have a really big crowd.
• Go out of the way to be extra friendly with event producers. This often results in them giving vendors a free ad, publicity, or better location.

All the tips that Dave spoke about were fantastic and had the room buzzing. If you want to be a part of the Largest Mixer contact Dave or sign up online today!  Don’t forget to visit Largest Mixer on Facebook as well!

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